A luxury dresses store with an editorial, fashion-led feel.
Overview
Luxury dresses e-commerce website with premium visual product structure.
BY NB is a luxury dresses brand with an editorial approach to fashion. A Shopify store with Men and Women sections and curated New Arrival and Best Seller collections.
Details
Platform:
Shopify
Type:
Luxury Dresses
Stack:
Language:
English
Live Website:
The pages
Real screenshots of the key pages, split into sections. Switch pages with the tabs, swipe or use the arrows, and click the middle image to see it full size.
Hover to scroll through the whole home page
Inside the website
The parts of this build that do the actual work, and how each one is put together.
01
An editorial opening, with the campaign carried above it
Art that transforms your wardrobe over an editorial photograph, with the live campaign in the announcement bar so a seasonal offer never requires rebuilding the hero.
How it is built
- Shopify on the Nordic theme; full-screen slideshow with the brand story in the opening lines
- Announcement bar carrying the current campaign and the discount applied at checkout
- Two routes straight away: shop women and shop men
02
Craft shown before price is mentioned
Three promises about tailoring and quality, a close-up video of the work itself, then each collection presented with its own story. A brand selling on craft cannot lead with a product grid.
How it is built
- Multicolumn values section, video section and a tabbed collection presentation
- Image and text per collection rather than a single catalogue row
03
The questions that stop people buying tailoring online
Sizes, custom fitting, fabrics and delivery times answered on the home page itself, because these are exactly the doubts that end a luxury purchase before it starts.
How it is built
- Collapsible content section beside a product photograph
- Client quotes with their profession underneath, which reads as peer proof in this market
04
A product page long enough for a considered purchase
Large photography, the full product story, size options and add to cart, then a features gallery, reviews and the FAQs again for whoever is still deciding.
How it is built
- Nordic product template with vertical thumbnails and buy it now
- Collection pages with sidebar filters, grid and list switch and sort by best selling
- Footer carrying the UAE trade licence number and working hours
Need something like this for your brand?
Tell me about your project. I will map the structure, the integrations and the launch plan, then build it so it looks right and sells.