An industrial site written for engineers: specifications first, quotation second.
Overview
WordPress site for a steel pipe factory in Jubail, Saudi Arabia, in English.
The buyer here is a project engineer or a procurement officer, not a consumer. Every section is built around the data he needs: dimensions, grades, standards, inspection and traceability, and a request form that asks for the technical details up front so the factory can quote without three rounds of emails.
Details
Platform:
Type:
Stack:
Language:
Live Website:
The pages
Real screenshots of the key pages, split into sections. Switch pages with the tabs, swipe or use the arrows, and click the middle image to see it full size.
Hover to scroll through the whole home page
Inside the website
The parts of this build that do the actual work, and how each one is put together.
01
Pipes organised by application, with a way out when none fit
Industrial, structural, transmission line, custom preparation, coated, water and irrigation: six families, each stating what it is used for and to which standard. The block underneath catches the buyer whose specification is not listed.
How it is built
- WordPress with Elementor on Hello Elementor; one card per product family
- A could-not-find-the-specification block routing straight to the request form
- Four claims in the hero instead of slogans: Saudi manufacture, clear specifications, inspection and traceability, support through delivery
02
The specification request form, which is the whole point
An industrial site does not sell online, it collects a quotable enquiry. The visitor sends product type, application, diameter, wall thickness, grade, quantity and delivery location, and the team replies with a price.
How it is built
- MetForm request form with the technical fields and a file attachment
- Request-a-quote banners repeated at every point where a buyer is likely to be convinced
03
Contractor logos and the capabilities behind them
Logos of major contractors and oil companies, then the capabilities split into preparation and packaging, inspection and documentation, and manufacturing, each as a full checklist.
How it is built
- Client logo row above three capability cards
- Scale stated with the company: 1,400+ completed projects, 200+ engineers and workers
04
How we work, and the questions asked before every order
From requirement to delivery in clear steps, followed by the technical FAQs: what data a quote needs, whether special sizes are possible, which certificates come with the shipment, and the lead time.
How it is built
- Numbered process list
- FAQ accordion beside a production photograph
05
A supply record instead of a project gallery
2000 to 2026, 1.3 million tons supplied, 1,000+ supply records and the major projects named. For a factory, the ledger is the portfolio.
How it is built
- Counters with the project list underneath
- Inner page banner with breadcrumbs, shared by every inner page
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