Furniture sold by room, with matching sets that reward buying the whole look.
Overview
Shopify store for a furniture and home decor brand, in Arabic (right to left) with prices in Egyptian pounds.
Furniture is not bought piece by piece, it is bought for a room. The store is organised the same way: choose living room, dining or bedroom, see coordinated collections, and get an extra 10% when the full set is bought together.
Details
Platform:
Type:
Stack:
Language:
Live Website:
The pages
Real screenshots of the key pages, split into sections. Switch pages with the tabs, swipe or use the arrows, and click the middle image to see it full size.
Hover to scroll through the whole home page
Inside the website
The parts of this build that do the actual work, and how each one is put together.
01
A hero that changes with the room
Furniture buyers arrive thinking about a room, not a product. One hero holds three states, living, dining and bedroom, each with its own photo, line and button.
How it is built
- Shopify on the Kalles theme, right to left, IBM Plex Sans Arabic throughout
- Custom scene section with room tabs and a play and pause control
02
Browse by piece, or browse by room
Two ways in for two kinds of shopper: cut-out images of sofa, bed, dining table, chair, TV unit and coffee table for whoever knows what they need, and room tabs for whoever is still deciding.
How it is built
- Collections carousel with transparent product images, faster to read than a menu
- Tabbed section further down, one tab per room, browsed without leaving the page
- Accessories block with compare-at prices as the cheaper entry point
03
Coordinated sets, with the saving made explicit
Pieces that match, chosen together, with an extra 10% off when the whole set is bought. This is the section that moves the average order value more than any other.
How it is built
- Custom sets section with a slider of set photography
- The set discount is handled as a bundle product, not a manual code
04
A set page that lists every piece in it
The dining set shows its total price, what is included piece by piece and the saving for taking the complete set, which is the question that otherwise arrives by message.
How it is built
- Kalles product template, right to left, with a sticky buy bar
- What-the-set-includes block listing each piece
- Care and styling articles underneath, which bring search traffic and answer post-purchase questions
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