A menswear store built around one idea: everyday pieces, honest prices.
Overview
Shopify store for an Egyptian menswear brand, in English with prices in Egyptian pounds.
Jani sells denim, tees, shirts and polos for everyday wear. The store had to feel like a fashion brand, not a catalogue, and still answer the practical questions Egyptian shoppers ask first: do you deliver to my governorate, can I pay cash, and can I exchange it if the size is wrong.
Details
Platform:
Type:
Stack:
Language:
Live Website:
The pages
Real screenshots of the key pages, split into sections. Switch pages with the tabs, swipe or use the arrows, and click the middle image to see it full size.
Hover to scroll through the whole home page
Inside the website
The parts of this build that do the actual work, and how each one is put together.
01
The three objections answered before the first product
Buying clothes online in Egypt stalls on the same three doubts: will it reach me, do I pay before I see it, and can I swap it. A scrolling strip answers all three under the hero rather than hiding them in a policy page.
How it is built
- Shopify on the Prestige theme; slideshow hero with a discount bar above the header
- Scrolling announcement strip carrying delivery across Egypt, cash on delivery and 14-day exchange
- Category tiles underneath so a returning visitor skips the campaign entirely
02
A fabric story that justifies the price
A scroll-through story about the cotton-led fabrics chosen for Egyptian weather. It does the work an advert cannot, because it explains rather than claims.
How it is built
- Images-with-text scroll section in numbered chapters
- Each chapter routes into its own collection
- Countdown timer and a pick-of-the-week block further down for the visitors who need urgency instead
03
How it works, with real delivery times per governorate
Order, delivered, pay on swap, in three steps with the actual timing for each region. Vague shipping promises are what cost this kind of store its first order.
How it is built
- Multi-column step section with the timings written per governorate
- Trust icons for delivery, exchange, cash on delivery and secure payment
04
A collection page built for filtering, not scrolling
Availability, price, colour, size and product type, with a grid and list switch, so a shopper narrows a large catalogue instead of paging through it.
How it is built
- Prestige collection template with a filter sidebar
- Sort menu and a live product count
05
A product page that states the delivery date
Colour and size pickers with the fabric description, and directly under the buttons: the estimated delivery date, cash on delivery and the secure checkout note.
How it is built
- Product template with a thumbnail gallery and a sticky buy bar
- Delivery estimate and payment reassurance block under the add-to-cart
- Related products below
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