A natural glow skincare store built around routines and bundles.
Overview
Beauty and natural glow e-commerce website with Shopify setup.
Darya Natural Glow is a skincare brand built around routines and bundles. A Shopify store that sells morning and night routine bundles and duos, alongside a brand story and a skin blog.
Details
Platform:
Shopify
Type:
Beauty Store
Stack:
Language:
English
Live Website:
The pages
Real screenshots of the key pages, split into sections. Switch pages with the tabs, swipe or use the arrows, and click the middle image to see it full size.
Hover to scroll through the whole home page
Inside the website
The parts of this build that do the actual work, and how each one is put together.
01
A menu built around routines, because that is how skincare is bought
Morning, night, duos and bundles, every one named in the menu, with the running offer on the hero itself rather than hidden behind a banner.
How it is built
- Shopify on the Horizon theme; mega menu listing every routine and duo by name
- Buy one get one free and the free-shipping tiers stated in the hero
- Offer ribbons printed onto the product images so the deal travels with the card
02
Duos and bundles sold as their own products
Double the Care and Glow Comes in Bundles exist to lift the order value: two or three products presented as one routine, with the saving shown in pounds on the image.
How it is built
- Each duo and bundle is a real product with its own page, not a discount code
- Infinite carousel for duos, product list for bundles with Save 180 EGP style badges
- Scrolling offer ticker repeating the thresholds down the page
03
Proof from customers and from the markets
Girls Glowing Feedbacks quotes real customers in their own words, and Frequently exhibiting at shows the pop-up markets where the brand sells face to face, which is unusually strong proof for a young brand.
How it is built
- Testimonial slider with star ratings
- Logo marquee for the events
- Skin Talks articles per skin type, so a visitor can pick a routine before buying one
04
A long product page kept short by accordions
Description, formula, how to use, who it is for and FAQs are all there, collapsed. The detail exists for the buyer who wants it without pushing the buy button off the screen.
How it is built
- Horizon product template with accordion tabs and the offer badge on the image
- Add to cart and buy it now, with recommendations below
- Newsletter sign-up giving 10% off, collecting name, phone with country code and email
Need something like this for your brand?
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