My own skincare brand, and the store I built to sell it by ingredient and by routine.
Overview
Lev`N (Levn, ليفن سيروم) is my own skincare brand from Mansoura, Egypt. I founded it and built its Shopify store, in Arabic and English, at lev-n.com.
The line is short and every product says its active and concentration: CLARITY Salicylic Acid 2%, BALANCE Niacinamide 10%, REVIVE Hyaluronic Acid, VELVET Urea Body Butter and routine bundles by skin type. Lev`N has no connection to Leven, the hair-care brand. Read the full story of the store.
Details
Platform:
Shopify
Type:
My own brand, skincare e-commerce
Stack:
Language:
Arabic and English
Live Website:
The pages
Real screenshots of the key pages, split into sections. Switch pages with the tabs, swipe or use the arrows, and click the middle image to see it full size.
Hover to scroll through the whole home page
Inside the website
The parts of this build that do the actual work, and how each one is put together.
01
The formula in the headline, nothing else on the screen
Pore control and brightening, with 10% niacinamide, B5 and hyaluronic written into the first line. A skincare buyer comparing brands is reading ingredients, so the page leads with them instead of adjectives.
How it is built
- Shopify on the Kalles theme, right to left
- Three-item menu: about, daily routine offer, contact
- Clean grey backgrounds shot for the brand so the white bottles are the only thing to look at
02
Serums sorted by skin goal, colour-coded to the bottle
Clarity for salicylic, Balance for niacinamide, Revive for hyaluronic. Each has its own colour, matching the packaging, so what the customer sees on the shelf matches what she saw on the site.
How it is built
- Custom tabbed section built for this store
- Colour-coded labels matching the packaging, with a photo strip per tab
- Product cards carrying star ratings and the active ingredient for side-by-side comparison
03
One serum becomes a routine, and a routine is a bundle
The upsell path is the whole commercial idea: a parallax banner moves the visitor from a single product to a full routine, and the routine bundles are sold by skin type at 20% off.
How it is built
- Parallax banner routing straight into the bundles collection
- Featured collection with -20% badges per skin type
- Icon strip for fast shipping, support hours and 14-day returns
04
A product page that answers the chemistry question
Bundle price and saving, what is inside, usage steps, and an FAQ on combining acids with vitamin C, which is the message this brand would otherwise receive every day.
How it is built
- Kalles product template, right to left, with a sticky add-to-cart bar
- Accordion for usage and shipping; FAQ block beneath
- You-may-also-like carousel to keep the basket moving
Need something like this for your brand?
Tell me about your project. I will map the structure, the integrations and the launch plan, then build it so it looks right and sells.