Modest swimwear sold the way it is actually chosen: by coverage, fabric and fit.
Overview
Shopify store for a modest swimwear brand, in English with prices in Egyptian pounds.
Burkinis and modest swim sets are bought on trust: the customer wants to know the coverage, whether the fabric dries fast and resists chlorine, and how it will look in real life. The store answers all three with collections built around coverage, a specification list on every product, and photos and videos from real customers.
Details
Platform:
Type:
Stack:
Language:
Live Website:
The pages
Real screenshots of the key pages, split into sections. Switch pages with the tabs, swipe or use the arrows, and click the middle image to see it full size.
Hover to scroll through the whole home page
Inside the website
The parts of this build that do the actual work, and how each one is put together.
01
Sorted by what she wants, not by size and colour
Swimwear is chosen on how it will feel to wear, so the collage sorts it that way: full coverage, easy movement, a standout look. It replaces a filter nobody wants to use with a decision she has already made in her head.
How it is built
- Shopify on the Kalles theme; custom collage section with one image per style
- Each tile routes into its own collection
- Announcement bar carrying free delivery and the seasonal offer
02
Three routes in, by coverage and by price
Full coverage sets, summer picks at reduced prices, and the glossy line, each with its own promise line, so budget shoppers and modest-fit shoppers each have a row that is theirs.
How it is built
- Three featured-collection sections with compare-at prices
- A view-all link per row rather than one long grid
03
Customers in the water, not models in a studio
A 5.0 rating from 33 reviews next to a carousel of customer videos actually wearing the product, with the technical strip beside it: UPF50+, fast dry, chlorine and salt resistant, modest fit.
How it is built
- Reviews block with verified badges
- Custom video carousel
- Feature strip holding the fabric claims that matter for swimwear
04
A product page that pre-empts every message
Rating, price, size selector with a size guide, delivery, quality and exchange badges, then fabric specifications, styling tips and FAQs about chlorine and washing. Each block replaces a question the shop would otherwise answer on Instagram.
How it is built
- Kalles product template with vertical thumbnails and a sticky add-to-cart bar
- Specifications, styling and FAQ blocks under the fold
- Verified customer reviews directly beneath the product, where the doubt happens
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