A hair care brand store built on routines, bundles and proof.
Overview
Shopify store for Integro Pharma and its BonaBella hair care line, in English with prices in Egyptian pounds.
Single products are easy to compare on price, so the store sells routines instead: bundles per hair type, buy-two-get-one offers, and a wall of proof from bloggers, pharmacy chains and 585 customer reviews.
Details
Platform:
Type:
Stack:
Language:
Live Website:
The pages
Real screenshots of the key pages, split into sections. Switch pages with the tabs, swipe or use the arrows, and click the middle image to see it full size.
Hover to scroll through the whole home page
Inside the website
The parts of this build that do the actual work, and how each one is put together.
01
Sold by problem, not by bottle
Nobody shopping for hair care wants a product, they want their problem solved. The store is merchandised around that: full routine, normal and thick, weak and falling, thin and frizzy, each as a bundle with its rating and its saving on the card.
How it is built
- Shopify on the Kalles theme; bundles built as their own collection
- Star ratings and review counts pulled onto the cards from the reviews app
- Scrolling offer bar above the hero carrying the running promotions, changed in one place
02
Blogger and doctor reels as the proof layer
In this market the first-time buyer is convinced by a face they already follow, not by copy. A reel gallery plays beauty bloggers and doctors using the products, with their handles attached.
How it is built
- Custom reels gallery playing short videos inline
- Videos served through Cloudflare Stream so the home page stays fast
03
Where to find us, as an authenticity argument
Counterfeits are the real objection in hair care. Showing the pharmacy chains, distributors and marketplaces that stock the brand proves it is a distributed product rather than something shipped from a flat.
How it is built
- Three logo rows: chains, distributors, e-commerce
- Logos linked wherever the partner has a store page
04
A product page that answers is this real
The routine bundle carries an authenticity badge sourced from authorised distributors, express delivery, premium packaging and a free consultation, all directly under the buy buttons.
How it is built
- Kalles product template with video inside the gallery
- Trust badges placed under the buy buttons, where the hesitation happens
- Payment icons and policy links at the point of checkout
05
Reviews with the customers own photos
A 5.0 average from 585 reviews, with the star breakdown and photos of actual results, written in Arabic the way buyers talk.
How it is built
- Vstar reviews app with photo uploads and verified badges
- Write-a-review button and pagination, so the proof keeps growing without the team
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